Whats Eating Gilbert Grape- Review and Critique - 2227 Words

What’s Eating Gilbert Grape. Film review and critique. Society’s ideological constructs and attitudes towards minority groups are created and reinforced through media imagery. Although negative associations that maintain inequities with regard to race, gender and homophobia (Conner Bejoian, 2006) have been somewhat relieved, disability is still immersed in harmful connotations that restrict and inhibit the life of people with disabilities in our society. Disability has appeared frequently in recent films (Byrd Elliot, 1988), a reflection of society’s interest in the subject. These films often misrepresent disability using stereotypes. These stereotypes reinforce negative and incorrect social perceptions of, and attitudes towards,†¦show more content†¦Whenever he tries to escape (usually to the water tower), he is ultimately returned back to this position of subordination under the care of others, which is typical of this stereotype (Hayes Black, 2003). A most common stereotype depicted of disabled characters is that of a ‘super-man’ (Safran, 2000) or ‘supercrip’ (Harnett, 2000), where a disabled character overcomes massive odds to beat or succeed in defeating their disability to become ‘normal’. The character is often seen as a hero to have made such progress. Although Arnie does not reflect a hero status, his character is beating his disability by the very fact that he is still alive. In the opening scenes of the movie, Gilbert’s narration lets the audience know that â€Å"doctors said we’d be lucky if Arnie lived to be ten, well ten came and went† (Matalon, Ohlsson, Teper Hallstrà ¶m, 1993), implying Arnie’s ‘triumph over tragedy’. He defies death that would be otherwise be brought about by his disability. Although not a thematic stereotype reinforced throughout this whole film, it is typical of a disabled character to be represented as a victim or object of violence (Safran, 2000). At the climax of the film, Gilbert’s overwhelming frustration and anger of his life situation overflows into a violent episode directed at Arnie. On occasions throughout the film, Arnie is portrayed as an innocent a victim or object of violence from hisShow MoreRelatedProject Mgmt296381 Words   |  1186 PagesCritical chain method Chapter 9 Chapter 10 Reducing Project Duration Leadership Chapter 2 Organization Strategy and Project Selection 1.4 Projects and programs (.2) 1.4.1 Managing the portfolio 1.4.3 Strategy and projects 2.3 Stakeholders and review boards 12.1 RFP’s and vendor selection (.3.4.5) 11.2.2.6 SWAT analysis 6.5.2.7 Schedule compression 9.4.2.5 Leadership skills G.1 Project leadership 10.1 Stakeholder management Chapter 11 Teams Chapter 3 Organization: Structure and

What Caused The Civil War - 921 Words

What Caused the Civil War? In April 1861, the United States of America went to war. They did not go to war with a foreign power, because of a border dispute, and they did not go to war with the native people because of their hunger for more land. No, this would be a war among themselves, north against south, brother against brother, and in some instances even father against son. In the four long and bloody years that this war lasted more than 600,000 of these brothers, fathers, and sons would die in the many battles. Many people point to slavery as the reason the civil war was fought. Although slavery was one of the key issues, the causes for the war run much deeper. Besides slavery, other issues that were causes of the civil war included the differences in moral value, and the different ways the politicians interpret the constitution. First of all, the most obvious cause of the war was slavery. According to the map in document â€Å"An† all slaves and cotton were in the southern states. Slavery had alr eady been abolished in the north years before, and every time a territory was to become a state there was a huge struggle between the pro-slavery south and the northern abolitionist. Each time peace was maintained by way of compromise. In his speech in 1858 Abraham Lincoln foretells the upcoming war by s0aying, â€Å"In my opinion, it will not end until a crisis shall have been reached and passed. A house divided against itself cannot stand† (Doc M). So, clearly this difference inShow MoreRelatedWhat Caused The American Civil War1634 Words   |  7 PagesWhat caused the American Civil War from 1861 to 1865? There has been several different debates and disputes about the causes of the American Civil War. Historians have stated slavery was the primary cause of the American Civil War, while other historians have argued there were other causes and effects in conjunction with slavery. Research has shown all historians did agree upon the division between the North, known as the Union, and the South, known as the Confederacy, battled on the soil of theRead MoreWhat Truly Caused The Civil War?1827 Words   |  8 PagesWhat Truly Caused the Civil War? In 1858, America was separated between the Union and the Confederacy, Abraham Lincoln said, â€Å"A house divided against itself cannot stand alone†, but Jefferson Davis said, â€Å"If we cannot stand alone, we will fight.† Most Americans believe slavery caused the Civil War; however, what mainly influenced the decisions of the northern and southern states regarding the differences of the country was the division of economic and social issues, the political shift when LincolnRead MoreWhat Caused The Union Of Lose The Civil War?1139 Words   |  5 PagesWhat Caused the Union to Lose the Civil War? By Amelia E. Hicks On April 10, 1865, General Ulysses S. Grant surrendered to General Robert E. Lee of Confederate forces and delivered a farewell address to his Union soldiers, â€Å"After four years of tiring service, marked by supreme courage and commitment,† said Grant, â€Å"the Union Army has been forced to concede to overwhelming numbers and resources.† According to Grant, the Union lost the Civil War, more commonly referred to in its time as the â€Å"War ofRead MoreWhat Caused The Civil War? Slavery? Politics?Social Conflicts?Maybe1628 Words   |  7 PagesWhat caused the Civil War? Slavery? Politics? Social Conflicts? Maybe it was little bit of everything. In 1861-1865 America s bloodiest conflict happened. It was called the Civil War. The Civil War was between the North and the South about slavery. The North was antislavery, but the South was all for slavery. The North wanted to free the slaves to help fight the war, but the South was not fond of that. Some would b elieve that they would talk it out; however, they both decided to haveRead MoreWhat Caused The 1992-1996 Afghan Civil War : Will History Repeat Itself?3614 Words   |  15 Pages What caused the 1992-1996 Afghan Civil War: will history repeat itself? Khushal H. Safi GST 6302 February 4, 2015 â€Æ' I. Introduction Many arguments are made for why war occurs and how to achieve peace. While the analysis helps humanity understand why conflict occurs, it fails to prevent the march toward war. This paper explores Kenneth Waltz’s three levels, or â€Å"images’ of conflict. Waltz, the founder of neorealism, established the foundation for one of the two currently accepted internationalRead MoreThe Civil War Of The United States1440 Words   |  6 Pages The Civil War was one of the most deadly wars the United States ever fought it was fought between the North and South and to this day still leaves a big mark on the history of the United States. Though the Civil War seemed to be clear cut on what happened during the conflict its cause is to this day seemingly undecided. Was it the simple piece of legislature called the Kansas-Nebraska act that started it or the election of the United States president Abraham Lincoln that caused the turmoil? EitherRead MoreThe American Civil War981 Words   |  4 PagesThe American Civil War was one of the major events in history that helped develop America to what it is today. Many people think that the American Civil War was fought over the issue of slavery alone, but in reality it was caused by many disagreements and events between the northern free states and southern slave states that occurred prior to the war. Monetary alterations were one of the main reasons the North and South had many confl icts and differences in beliefs. The Civil War was an inevitableRead MoreFrederick Douglass : An Unfortunate Time1697 Words   |  7 PagesFrederick Douglass was born in an unfortunate time period, considering he was born a slave. He was born in a town of Maryland entitled Talbot County. What is surprising about Douglass is the fact that historians do not know the exact year and date he was born, even Frederick does not know his own birthday. Later in Douglass’s life, he was sent to a home of Hugh Auld in Baltimore. This is where the master’s wife, Sophia, taught Douglass how to read and write, which most slaves were denied this privilegeRead MoreTaking a Look at the Civil War 816 Words   |  3 PagesThe Civil War Do you how many people died in the Civil War? The answer is 620,000 soldiers died in the civil war according to (PBS.org),but do you know what caused the Civil War or do you know how many slaves were in the Civil War? The Civil War changed the lives of many people and specifically Americans, it was the first ever Civil War in the U.S., many people lost their lives for the Civil war, and many slaves lives were changed after the civil war. This war would lead up to The Civil RightsRead MoreThe Civil War : The And Soul Of The United States Of America1749 Words   |  7 Pagesstates’ opinions. Then, the Civil War happened. This war was one of the most pivotal points in American history. The government tried to make a decision on its own without the consent of the country as a whole. This led to the destruction of the rights of the people. The destruction of the rights of the people gave the majority of the power to the federal government, who have abused it, repeatedly, ever since. America has gone through very dark time as a result of the Civil War. These are the three most

Deloitte Touche Case Study Essay Example For Students

Deloitte Touche Case Study Essay How did the problems at Deloitte Touche occur in the first place? The problems Deloitte Touche experienced were because of neglect, they neglected to keep their companies policies and procedures up-to-date with their changing employee status. They did not create a sense of urgency for these women, so the women acted as if they had no obtainable goals in their future with this company. The company’s employees had visions and ideas but the company gave no place for their employees to progress. The company should have given them something to work forward to instead of giving them valuable knowledge with no guidance. Did their changes fix the underlying problems? Explain. Yes, their changes made a difference because their statistics show that the changes they made fixed their problems. Their turn-over rates for senior managers became lower for women and the company was named as one of the top places for women to work in New York City by McKinsey Company. What other advice would you give their managers? They have developed a way of changing with the progress the company has made, but with the changing in employee status currently leaning toward women holding the majority of the positions. It is important not to become so caught up in accommodating the women that the company finds them self facing the same problem with men they began with; in women. The role of the human resource manager is to work with the line managers in placing the changes into action. The line managers are those responsible for ensuring the employees are following policies and procedures.

Leadership Traits free essay sample

The words leader and leadership often times are confusing to lots of people. A leader is a person while leadership is an action or process a leader performs. The words managers and leaders can be used as a substitute for each other. A manager usually hold an authoritarian position in an organization where they perform leadership skills for managerial purposes. A leader in an organization works as an manager and administrator of tasks in a business. A leader is also responsible for professional output of their subordinates. Leadership is a complicated hum conduct (Anonymous, 2013). It can be considered in a number of ways. If one aims to become a successful leader, one must focus on the many leadership types and theories. An effective leader is devoted to develop positive values, achieving goals, creating trust and energizing and inspiring their followers (Anonymous, 2013). According to (Hughes, Ginnett Curphy, 2012), leadership can be defined as the process of inspiring a structured team to the achievements of its aims. We will write a custom essay sample on Leadership Traits or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, leaders come with intrinsic leadership skills. An effective leader should be capable to take decisions and give firm instructions. Leadership means the capacity to adjust a situation in a way the all the contributors feel fairly treated and authorized to help solve the problems productively (Smith, 2012). Leadership trait theory concentrates on a leaders principals and morals, character, direction to authority, gender, need for accomplishments and recognition, self-assurance and physical, psychological and sentimental traits. Previously, leadership trait theory presumed that individuals have specific intrinsic traits and traits associated with leadership. Most individuals thought that having the required traits would help them become the most effective leaders. Studies recently have found out that having specific intrinsic traits does not warrant leadership effectiveness. A promising leader most possess determination, ambition, sincerity, thinking ability, self-assurance and knowledge about the company. Business leaders must have some particular traits that would bring success and development of an organization. Learning the common traits of leaders is essential as acquiring the qualities that characterizes an effective leader is an indispensable tool for the success of an organization. Determination- is an extremely precious trait in a leader and consists of various concepts. It is comprised of greater need for accomplishment, consistent struggle for betterment, drive, intensity, persistence, perseverance and instigation (Bateman Snell, 2009). Both the organization and leader gains greatly from this quality, but can bring harmful effects as well. When a leader shows extreme ambition and determination, they do not entrust others with constructive responsibility and creativity suffers in turn. Leadership motivation- is also a vital trait the leaders must hold. It infuses creativity in the company as employees are driven by high motivation. This trait also provides that an effective leader must have strong drive and a determination to command. If this trait is combined with high moral values, the resulting behavior can infuse respect, faith and devotion to the leaders (Bateman Snell, 2009). Integrity- is one of the most esteemed traits of effective leaders. A leader portraying integrity will instigate confidence from followers (Bateman Snell, 2009). It is imperative for a leader to show sincerity, honesty and dependability and such a trait is extremely valuable in a business setting. Self-confidence- is a decisive trait for business leaders. Business leaders normally face hundreds of tasks daily to test their mettle. They face a number of challenging responsibilities and tensions everyday and therefore, self-confidence is extremely essential to help the leader deal with his work effectively, no matter in which business he works (Bateman Snell, 2009). Self-confidence is an important leadership trait but arrogance must not overshadow a persons true confidence. Knowledge of the business- is a trait all the leaders require to move up the ladder of success in their selected business. Successful leaders possess a strong insight about their organizations, industries and processes and they are well-equipped with the skills that help them evaluate and make use of their insight daily (Bateman Snell, 2009). A strong insight about business is imperative to accomplish tasks and challenges that arise daily. All these leadership traits are vital to become an effective leader in any industry and all leader show possess these traits to be dynamic. According to (Hughes, Ginnet Curphy, 2012), typical behavior prototypes can be classified by using the general personality types. Such a behavior is normally the introvert-extrovert, awareness-instinct, and cognitive-sensing and assessing-discerning personality dynamics. The importance of productive and sensible leadership intelligence is increasing. The intelligence can be distributed in three parts: The logical intelligence, functional intelligence and productive intelligence. Many studies provide that leaders enjoy a greater degree of logical intelligence than the normal public (Hughes, Ginnet Curphy, 2012). The functional and productive leadership intelligence is also gaining increased importance. The functional intelligence or the insight into a persons job is becoming a vital tool for todays leaders. Those leaders having greater degree of functional intelligence are proving to be effective problem-solvers under straining conditions (Hughes, Ginnet Curphy, 2012). About the logical intelligence, it provides that leaders impart better solutions to the problems and are sharper than the rest. They normally benefit greater from their experience. The emotional intelligence is a recent notion. This type of intelligence deals with the insight and reaction to personal and group emotions. Also, emotional intelligence has played a vital part in determining the role of emotions and feelings in effective leadership (Hughes, Ginnett Curphy, 2012). In my opinion, the two vital leadership theories that can assist in developing effective leaders are determination and motivation. Being executives of a company, we should possess the determination and motivation to enhance the output and fulfillment of our employees. Motivation plays an important role in the output of our employees. Having the responsibility to lead them, we must be capable to motivate our employees to deliver the best of their abilities. If we become successful in motivating employees, we can have an effective creative team (Hughes, Ginnet Curphy, 2012). References: Anonymous (2013). Leadership Traits. Retrieved from http://www.au.af.mil/au/awc/awcgate/sba/traits.htm Ganly, Sarah, (2010). Traits of Successful Leaders in Business. Retrieved from http://voices.yahoo.com/traits-successful-leaders-business-5853366.html?cat=3 Hughes, R., Ginnett, R., Curphy, G. (2012). Leadership: Enhancing the lessons of experience (7th ed.). New York, NY: McGraw-Hill Education. Smith, Steven, (2013). What is Leadership? Retrieved from http://stevenmsmith.com/what-is-leadership

Biography and Profile of Charles Lyell

Biography and Profile of Charles Lyell Learn more about famous geologist Charles Lyells life and his contributions to the Theory of Evolution. Early Life and Education: Born November 14, 1797 - Died February 22, 1875 Charles Lyell was born on November 14, 1797, in the Grampian Mountains near Forfarshire, Scotland. When Charles was only two years old, his parents relocated to Southampton, England near where his mothers family lived. Since Charles was the oldest of ten children in Lyell family, his father spent a lot of time helping to educate Charles in the sciences, and particularly nature. Charles spent many years in and out of expensive private schools but was said to prefer wandering and learning from his father. At the age of 19, Charles went off to Oxford to study mathematics and geology. He spent vacations from school traveling and making astute observations of geological formations. Charles Lyell graduated, with honors, with a Bachelors of Art in Classics in 1819. He continued his education and received a Masters of Art in 1821. Personal Life Instead of pursuing his love of Geology, Lyell moved to London and became a lawyer. However, his eyesight began to worsen as time went on and he eventually turned to Geology as a full-time career. In 1832, he married Mary Horner, the daughter of a colleague in the Geological Society of London. The couple had no children but instead spent their time traveling all over the world as Charles observed the Geology and wrote his field changing works. Charles Lyell was knighted and later bestowed with the title of Baronet. He was buried in Westminster Abbey. Biography Even while practicing law, Charles Lyell was actually doing more Geology than anything. His fathers wealth allowed him to travel and write instead of practicing law. He published his first scientific paper in 1825. Lyell was planning to write a book with radical new ideas for Geology. He set out to prove that all geologic processes were due to natural events rather than supernatural events. Up until his time, the formation and processes of the Earth were attributed to God or another higher being. Lyell was one of the first to propose these processes actually happened very slowly, and that the Earth was extremely ancient rather than the few thousand years old most Bible scholars purposed. Charles Lyell found his evidence when studying Mt. Etna in Italy. He returned to London in 1829 and wrote his most famous work Principles of Geology. The book included a large amount of data and very detailed explanations. He did not finish revisions on the book until 1833 after several more trips to get more data. Perhaps the most important idea to come out of Principles of Geology is Uniformitarianism. This theory states that all the natural laws of the universe that are in existence now existed at the beginning of time and all changes happened slowly over time and added up to larger changes. This was an idea that Lyell had first gotten from works by James Hutton. It was seen as the opposite of Georges Cuviers catastrophism. After finding much success with his book, Lyell headed to the United States to lecture and gather more data from the North American continent. He made many trips to the Eastern United States and Canada throughout the 1840s. The trips resulted in two new books, Travels in North America and A Second Visit to the United States in North America. Charles Darwin was greatly influenced by Lyells ideas of a slow, natural change of geological formations. Charles Lyell was an acquaintance of Captain FitzRoy, the captain of the HMS Beagle on Darwins voyages. FitzRoy gave Darwin a copy of Principles of Geology, which Darwin studied as they traveled and he collected data for his works. However, Lyell was not a firm believer in evolution. It wasnt until Darwin published On the Origin of Species that Lyell began to adopt the idea that species change over time. In 1863, Lyell wrote and published ​The Geological Evidence of the Antiquity of Man which combined Darwins Theory of Evolution through Natural Selection and his own ideas rooted in Geology. Lyells staunch Christianity was apparent in his treatment of the Theory of Evolution as a possibility, but not a certainty.

The U.S. And Great Britain Special Relationship

The U.S. And Great Britain Special Relationship The rock-solid relationship between the United States and Great Britain that President Barack Obama described during his March 2012 meetings with British Prime Minister David Cameron was, in part, forged in the fires of World Wars I and II. Despite fervent wishes to remain neutral in both conflicts, the U.S. allied with Great Britain both times. World War I World War I erupted in August 1914, the result of long-standing European imperial grievances and arms races. The United States sought neutrality in the war, having just experienced its own brush with imperialism that included the Spanish-American War, 1898, (of which Great Britain approved), and the disastrous Filipino Insurrection that soured Americans on further foreign entanglements. Nevertheless, the United States expected neutral trade rights; that is, it wanted to trade with belligerents on both sides of the war, including Great Britain and Germany. Both of those countries opposed the American policy, but while Great Britain would stop and board U.S. ships suspected of carrying goods to Germany, German submarines took the more dire action of sinking American merchant ships. After 128 Americans died when a German U-Boat sank the British luxury liner Lusitania (surreptitiously hauling weapons in its hold), U.S. President Woodrow Wilson and his Secretary of State William Jennings Bryan successfully got Germany to agree to a policy of restricted submarine warfare. Incredibly, that meant a sub had to signal a targeted ship that it was about to torpedo it so that personnel could debark the vessel. In early 1917, however, Germany renounced restricted sub warfare and returned to unrestricted sub warfare. By now, American merchants were showing an unabashed bias toward Great Britain, and the British rightly feared renewed German sub attacks would cripple their trans-Atlantic supply lines. Great Britain actively courted the United States- with its manpower and industrial might- to enter the war as an ally. When British intelligence intercepted a telegram from Germanys Foreign Secretary Arthur Zimmerman to Mexico encouraging Mexico to ally with Germany and create a diversionary war on Americas southwestern border, they quickly notified Americans. The Zimmerman Telegram was genuine, although at first glance it seems like something British propagandists might fabricate to get the U.S. in the war. The telegram, combined with Germanys unrestricted sub warfare, was the tipping point for the United States. It declared war on Germany in April 1917. The U.S. enacted a Selective Service Act, and by Spring 1918 had enough soldiers in France to help England and France turn back a massive German offensive. In Fall 1918, under the command of General John J. Blackjack Pershing, American troops flanked the German lines while British and French troops held the German front in place. The Meuse-Argonne Offensive forced Germany to surrender. Treaty of Versailles Compared to France, Great Britain and the United States took moderate stances at the post-war treaty talks in Versailles, France. France, having survived two German invasions in the last 50 years, wanted severe punishments for Germany, including the signing of a war guilt clause and the payment of onerous reparations. The U.S. and Britain were not so adamant about the reparations, and the U.S. loaned money to Germany in the 1920s to help with its debt. However, the U.S. and Great Britain did not agree on everything. President Wilson forwarded his optimistic Fourteen Points as a blueprint for post-war Europe. The plan included an end to imperialism and secret treaties; national self-determination for all countries; and a global organization- the League of Nations- to mediate disputes. Great Britain could not accept Wilsons anti-imperialist aims, but it did accept the League, which Americans- fearing more international involvement- did not. Washington Naval Conference In 1921 and 1922, the U.S. and Great Britain sponsored the first of several naval conferences designed to give them dominance in total tonnage of battleships. The conference also sought to limit a Japanese naval buildup. The conference resulted in a ratio of 5:5:3:1.75:1.75. For every five tons the U.S. and British had in battleship displacement, Japan could have only three tons, and France and Italy could each have 1.75 tons. The agreement fell apart in the 1930s when militaristic Japan and fascist Italy disregarded it, even though Great Britain tried to extend the pact. World War II When England and France declared war on Germany after its invasion of Poland on September 1, 1939, the United States again tried to remain neutral. When Germany defeated France, then attacked England in the summer of 1940, the resulting Battle of Britain shook the United States out of its isolationism. The United States began a military draft and started building new military equipment. It also began arming merchant ships to carry goods through the hostile North Atlantic to England (a practice it had abandoned with the policy of Cash and Carry in 1937); traded World War I-era naval destroyers to England in exchange for naval bases, and began the Lend-Lease program. Through Lend-Lease the United States became what President Franklin D. Roosevelt called the arsenal of democracy, making and supplying materiel of war to Great Britain and others fighting Axis powers. During World War II, Roosevelt and British Prime Minister Winston Churchill held several personal conferences. They met first off the coast of Newfoundland aboard a navy destroyer in August 1941. There they issued the Atlantic Charter, an agreement in which they outlined the goals of the war. Of course, the U.S. was not officially in the war, but tacitly FDR pledged to do all he could for England short of formal war. When the U.S. officially joined the war after Japan attacked its Pacific Fleet at Pearl Harbor on December 7, 1941, Churchill went to Washington where he spent the holiday season. He talked strategy with FDR in the Arcadia Conference, and he addressed a joint session of the U.S. Congress- a rare event for a foreign diplomat. During the war, FDR and Churchill met at the Casablanca Conference in North Africa in early 1943 where they announced the Allied policy of unconditional surrender of Axis forces. In 1944 they met at Tehran, Iran, with Josef Stalin, leader of the Soviet Union. There they discussed war strategy and the opening of a second military front in France. In January 1945, with the war winding down, they met at Yalta on the Black Sea where, again with Stalin, they talked about post-war policies and the creation of the United Nations. During the war, the U.S. and Great Britain cooperated in the invasions of North Africa, Sicily, Italy, France and Germany, and several islands and naval campaigns in the Pacific. At the wars end, as per an agreement at Yalta, the United States and Britain split the occupation of Germany with France and the Soviet Union. Throughout the war, Great Britain acknowledged that the United States had surpassed it as the worlds top power by accepting a command hierarchy that put Americans in supreme command positions in all major theaters of the war.

Analyzing media used by presidential campaigns Term Paper

Analyzing media used by presidential campaigns - Term Paper Example Even with this, many critics often oversee the main underlying issues of any political campaign but, they target the appearances and characters of the politicians and the way the political ads are advertised. They claim that bad advertisement is the sole factor which demeans all the major issues that surround a political campaign. It is also said that the way a campaign is aired on television by the media has made a political event into a popularity contests and has the result of candidates becoming slaves to the voter's opinions and not its leaders. Advertising in all aspects is covered up by a one-liner which says that "the advertiser's product is a lot better and workable for the viewer as the competitor's products". To make a decision for or against this claim is up to how the viewer as to how they perceive it. It may not important what a certain person decides to buy for dinner after seeing the ads. But what that person, as a voter decides to vote may have huge far-reaching and consequential effects. "Advertisements are more important than debates and speeches in political campaigns" (Just, 1990). With the help of media, the general public becomes aware of the how’s, what’s, when’s, where, which ones, and whys of the political scenario of any political campaign. A sensible use of media can be used to teach the voter-of-tomorrow, to decide how, when and why to vote a certain politician appearing on the media screen. Humans are highly judgmental by nature, so it is very important as to how a politician is portrayed on the media, especially with regard to someone who is seeing the politician for the first time. As the saying goes "first impression is the last impression". The voter's and the public in general will decide if they want to vote for a certain politician in the first 20 seconds of seeing an advertisement of a political campaign. According to the U.S. the presidential race between ford and carter indicates the fact that carter' s image clearly shaped a better picture in their minds (1976). The reaction to ford's image played a major role (Oshagan, 1988). Media and candidate's use of media has very strong impressions on those who are about to make their decisions about voting for one candidate or the other (research on the Australian Elections). people who decide upon who they will vote, before a campaign starts are not moved by any forms of media campaigns as are those who have not yet decided. They are very much likely to be moved by the campaigns and are thus the main focus of any political media campaigns. These voters are referred to as the "undecided voters" and they more often than not refer to the media for information about all candidates and that too very near the elections so that they have a clear view of what is and what is not. The debate between the US presidential candidates, Nixon and Kennedy is often quoted in history as a very good example of a typical media political campaign. It is also claimed that the way both of them appeared on television and the personae they exuded was a big reason for Kennedy's ultimate victory in the end. Although here some people also debate over fact that the way the media portrayed the two candidates was perhaps not that justified in their losing or winning. (Vancil and Pendell, 1987). Even the debates over the presidential